Democratic Senatorial Campaign Committe | Kali Jennings

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Democratic Senatorial Campaign Committee

DATES

May 2019 - Present

CATEGORY

Creative Direction, Graphic Design

PROJECT

I serve as the Democratic Senatorial Campaign Committee's first Creative Director. In addition to defining and maintaining the committee's brand, I create and help guide designs for social media, email, SMS, ads, microsites, and more.

Social Media

Social share graphics created for the DSCC's Twitter, Facebook, and Instagram.

Email and SMS

Full-graphic fundraising email blasts are sent to a list of grassroots donors. SMS graphics – with accompanying text – are sent to supporters who signed up for text updates. Video ads are filmed in-house and served over social media.

Microsites

Microsites are typically devised during rapid response moments around a specific topics or candidates. They can be a tool for communications teams to pitch key messages to media outlets. They are designed and built in 2-3 days.

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