Catherine Cortez Masto for Senate
DATE
2021
CATEGORY
Brand Identity
DESCRIPTION
New brand identity for Senator Cortez Masto’s 2022 re-election campaign. Their team requested a brighter, more approachable look. The new brand achieves that while encompassing all of Nevada from the natural landscapes of Red Rock Canyon to the bright lights of Las Vegas strip.
Moodboard
Sample section of the inspiration moodboard from the initial brand pitch.
Brand Guide
Updated the logo from her initial 2016 campaign while maintaining the colors and general design, per the campaign's request for continuity. Expanded the brand palette by adding six new colors inspired by the Nevada landscape.
Brand Mockups
Posters and sample creative content to showcase how the brand can be utilized.
Opposition Branding
Unique branding to use for opposition messaging designs.
Creative Direction, Web Design
The brand identity I created was utilized to create the campaign's new website. Web UX/UI and site execution by Landslide Digital.